Auto News for May 4 – A New Model A?

  In its latest survey of the strongest brands, the Harris Poll said Mercedes reclaimed the Luxury Automotive Brand of the Year honor from Lexus. Toyota maintained the Non-Luxury Automotive Brand of the Year for the third consecutive year. Mercedes and Toyota scores ranked in the top 25 percent of all brands measured, across all industries.

 Elon Musk said Tesla is on track to start producing the Model 3 this summer. For its latest quarter, Tesla reported a bigger loss than expected but also noted that sales and revenue were higher. The Model 3 will be Tesla’s lowest priced model starting at an expected $35,000 but analysts believe most of them will be around the $50K mark with options. In pre-market trading this morning, Tesla shares were down just shy of 2.5 percent.

 Ford was not the only auto company with a Model A. Mitsubishi’s first car back in 1917 was also called the Model A and was based on an existing Fiat. Now Mitsu will team with West Coast Customs to recreate that historic car. The recreated body will be bolted on to the platform of today’s Outlander Plug-in Hybrid Electric to celebrate Mitsubishi’s centennial.

 “We’re proud to be a 100-year-old brand with a rich heritage in the automotive landscape. The Mitsubishi Model A is the vehicle that paved the way for many other unique and exciting models over the years and we’re excited to re-design it with West Coast Customs,” said Francine Harsini, senior director, marketing at MMNA. “The Mitsubishi Model A will feature all the distinctive aspects of the 1917 vehicle, but will be built on the PHEV platform and offer the latest in automotive technology.” Work will be completed this summer.

 The trainer of this year’s Kentucky Derby winner will be awarded a special edition Ram 2500 series truck. It is part of the brand’s sponsorship of Churchill Downs and the derby. The exterior of the “Brilliant Black” truck includes blue Kentucky Derby 143rd logos on the left and right rear panels and a hand-painted Kentucky Derby rose badge on the front grille. And the winner will never have to clean out its stall.

 

 

 

 

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