While industry wide auto sales were almost 5 percent lower in April, some makers did post gains:
Hyundai up 1 percent.
Subaru demand rose 4 percent, its best April ever. Impreza, Outback and Forester demand mainly.
Volkswagen up 1.6 percent.
Porsche said April sales rose 2.2 percent and are 3.4 percent higher for the year. Panamera sales were particularly strong.
Audi sold a record 18,711 vehicles in April, and a 5 percent gain over a year earlier. Q5, Q7, & A4 were the main reasons why.
Despite that bit of good news, Kelley Blue was not optimistic for the full year.
“After a weaker-than-expected March, it’s becoming more likely that 2017 will be the first down year for the industry since 2009,” said Tim Fleming, analyst for Kelley Blue Book.
After a record year of sales in 2016 and seven consecutive year-over-year sales increases, Kelley Blue Book’s forecast for 2017 calls for sales in the range of 16.8 million to 17.3 million units, which represents a 1 to 4 percent decrease from last year.
Wall Street was not optimistic either with shares of GM, Ford and Fiat Chrysler closing lower after the Detroit Three reported weaker April sales. Overall industry numbers have now been lower for four straight months.
In the truck market, the Ram outsold the Chevy Silverado for the second month in a row. The Ford F-150 remains the most popular truck in the land a position it has held almost since the days of Columbus.
Sales of the Nissan Titan and the Honda Ridgeline moved higher. Nissan has now rounded out the Titan lineup while the Ridgeline is all new after being off the market for two years.
Down in West Point, Georgia workers at the Kia plant celebrated the production of the plant’s one millionth Sorento. Production began back in November of 2009.