Imagine if Tom Brady made cars!
Hyundai’s ad at the close of last night’s Super Bowl touched a few heart strings with me. Hyundai transported U.S. troops from a base overseas to the heart of the action using 360-degree immersive pods. Better yet the troops were virtually transported into a suite at the stadium where they realized they weren’t alone, but surrounded by their families whom they could see and interact with. Folks, until you have served in a remote location or war zone thousands of miles from loved ones you simply can’t realize what a neat thing that was for the automaker to do.
Car companies that advertised on the Super Bowl saw an average 7 percent increase in site traffic on Cars.com. “Advertisers spent upwards of five million dollars for a 30-second commercial during this year’s game, and the resulting boost in traffic to Cars.com demonstrates the power of this significant investment,” said David Greene, Cars.com data strategy manager. Alfa Romeo pages saw a staggering 1,179 percent increase in comparison to the same time period prior to the airing of their spot.
Mazda said there will be no base price increase when its 2017 CX-9 goes on sale later this month. That means a starting price of $31,520.
Global sales were up at Toyota but the company said operating profit fell 39 percent in its fiscal third quarter. It blamed the setback on unfavorable currency exchanges and higher expenses.
Maserati is recalling about 50,000 vehicles to deal with a couple possible defects that it says could spark a fire. Certain models of Quattroporte and Ghibli from 2014-15 may have a defect in their fuel lines. And some 2014-17 Levante, Ghibli, and Quattroporte models may have a defective seat wiring harness that could result in an electrical short that could result in a fire. As always, if you have one of the named vehicles do check with your dealer.