Auto News for Aug., 23 – Good News for Ford’s Luxury Brand

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Lincoln has topped the latest report on customer satisfaction in a survey of 3,776 people who have purchased or leased a new car within the last six months. Just slightly behind Lincoln were Honda, BMW, Toyota, and General Motors. Acura finished last in the latest survey released early this morning by the American Customer Satisfaction Index. And here is a trend: “Increasingly, customers see little differentiation between luxury cars and regular ones. If there is little difference, why pay more? Exclusivity may not be enough,” said Claes Fornell, ACSI Chairman and founder.

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The Concours of Elegance that will take place at Windsor Castle even has an official champagne. Tattinger has been named this year’s winner, a company with origins dating back 1743. It was established even before the oldest horse-drawn Royal Carriages that will be displayed at the event scheduled for Sept. 2-4.

Consumers change their car more often than they change their mattress and bedding. Due to short lease deals, the length of time motorists keep a car has plummeted, creating a world where consumers are likely to change their car more often than they change their mobile phone or their bedding. “What we are seeing is the ‘iphonification’ of the car industry as consumers increasingly pay to drive rather than pay to own their vehicles. It’s the same model as the mobile phone industry where people are comfortable paying a monthly fee – only they are now doing this with their vehicles as well as their mobiles,” said Philip Nothard, retail and consumer specialist at Britain’s cap hpi.

VW has reached agreements with two parts suppliers that had withheld shipments in a contract dispute. Details of the agreements were not disclosed, according to Automotive News.

 

 

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