Auto News for Feb. 8 – Audi’s Super Bowl Ad Worked

The Audi R8 increased 7,780 percent in new car searches on following its Super Bowl ad. Kelly Book said that is the most of any advertised model during the big game. Rounding out the top three were ads for the Kia Optima and the Hyundai Genesis, while searches for the Toyota Prius also rose sharply.

Not it matters, but a columnist for Forbes and I agree it was one of the most boring Super Bowl games in history, and two of the most lackluster guys in the booth. Too bad we can’t bring back Dandy Don and Howard. “Turn out the lights, the party’s over.”

Teen driving began to decline sharply about a decade ago. Some reports tied it, logically, to a rising teen unemployment rate. But now there appears to be more teens on the road as the economy improves. “When teenagers have jobs, they have more of a need to drive, along with money to help pay for it,” said Matt More, vice president of the Highway Loss Data Institute, an insurance group. It looked into the number of drivers 19 and younger covered in collision insurance policies and found the number went up in 2013 and 2014. Teens have the highest crash rate per mile of any drivers, the Institute said, so the number of young people on the road has important safety consequences.

The organizers of the Le Mans 24 hour race have confirmed that all four Ford GTs have received a place on the entry list for the 2016 competition.

Mercedes started the New Year with record global sales of 150,814 vehicles, an increase of nearly 20 percent year over year. Sales rose in three key regions, Europe, Asia-Pacific and here in North America.










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