Auto News for Jan. 29 – NSX & the Super Bowl


Here is a Super Bowl ad that should catch your eye and ear. Acura will used Van Halen’s “Runnin’ with the Devil” to promote its NSX super car. This marks the first time the song has been released for advertising use. Acura will start taking orders for the mid-engine, very fast NSX on Feb. 25.

A 2005 Maserati Quattroporte V, once owned by Sir Elton John, will be auctioned off in Great Britain on March 19th. Included in the sale will be the original Maserati welcome letter, a leather covered key tray, tool kit, gloves and car cover. It only has 28,000 miles on it and in this country would qualify as a “certified” used car.

As reported here yesterday, Ford reported hefty earnings and as a result 52,900 United Auto Workers Union members will receive profit sharing checks totaling $9,300. The Detroit News reports they have already received $1,500 of that.

The high cost of the Takata airbag recall has taken toll on Honda’s profits. In the company’s latest quarter, profits fell 19 percent to $1 billion even with up sales up 3.4 percent. Honda is sticking with its forecast of a profit increase of 3 percent for its fiscal year that ends in late March.

General Motors is putting together a team, not to take on the Detroit Tigers, but to focus on the creation of autonomous vehicles. Executive Doug Parks will head the team as vice president of autonomous technology and vehicle execution.

JD Power is forecasting a 4.5 percent decline in U.S. auto sales this month due to the big blizzard. Other forecasters have predicted a 3 per cent setback. We will get official figures next Tuesday.

As a follow up to a story that appeared here yesterday, Toyota has made it official – It will spend $3 billion to acquire the rest of small car maker Daihatsu. The move is designed to improve Toyota’s sales in emerging markets.




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