Auto News Update for Jan.28 – Ford’s Earnings

Auto News Update – Ford Earnings

Wall Street should love these figures and Ford should love North America and the F-150 truck.

Before the markets opened this morning, Ford reported fourth quarter earnings of 58 cents a share, well above the 51 cents that many analysts had forecasted. The company benefited from months of strong consumer demand new SUV’s and trucks, especially the F-150 that remains the nation’s top selling vehicle. It has been on top of the best seller list for 34 years, more than “Gone with the Wind.”

A good chunk of the earnings came from North America, but demand is on the rise in Europe now, and in fact, Ford made money in every region except South America.

For all of 2105, the company reported a pre-tax profit, excluding special items, of $10.8 billion, a gain of $3.5 billion from a year ago.

“We promised a breakthrough year in 2015, and we delivered. In 2016, we will continue to build on our strengths and accelerate our pace of progress even further, while transforming Ford into both an auto and a mobility company and creating value for all of our stakeholders,” said Mark Fields, Ford President and CEO.





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