Fiat Chrysler, in partnership with Disney and Lucasfilm, will roll out a series of Star Wars related ads. Not a bad idea in that the movie is expected to pack theaters around the world – what some experts are calling the most anticipated flick in a decade. There will be at least one ad for each of FCA’s brands and three for Jeep, according to the Detroit Free Press. You can see them at:
A link that only Chewbacca could understand.
Volvo is expanding its luxury offerings with the S90 that will be displayed at the Detroit show next month. “We have completely redesigned the Volvo driving experience from the ground up …” said Dr. Peter Mertens, Senior Vice President of R&D. The S90 will introduce a system “capable of detecting large animals such as elk, horses or moose, night or day,” the company said. (They forgot to mention reindeer.) It will offer intuitive warning and brake support to help avoid a collision. There will also be a semi-autonomous drive feature and a plug-in hybrid powertrain.
BMW’s Mini brand has announced it will not attend the big auto show in Detroit next year. Officials said the decision reflects a new product and brand strategy. Jaguar Land Rover earlier announced it will bypass the Motor City extravaganza.
A poll conducted by Boston Consulting Group shows U.S. drivers are not enthusiastic when it comes to self-driving cars. Only 27 percent said they were “very likely” to try one. Drivers in India and China were the most likely to give the idea whirl.
Mercedes Benz sales fell 11.7 percent last month in the U.S. due in part to the limited availability of top-selling SUV’s, including the new GLC. But Mercedes officials said the company is on track for record full year sales. BMW remains the top selling luxury brand, Mercedes is in second place with Lexus third.
Ford is offering a software update to more than 5 million SYNC-equipped vehicle owners that date back to the 2011 model year. It allow then to add Apple Siri Eyes-Free capability for hands-free access to additional iPhone features. Voice commands will allow owners to check on the weather, look up phone numbers, and get directions via Apple maps among other things.