One way to attract new customers, Volvo figures, is to build an assembly plant here in the U.S. The company has confirmed it will build a facility here costing about $500-million but has not disclosed yet where it will be. Currently, Volvo has two factories in Europe and two in China, home of its current owner. Volvo has a goal of eventually selling 100,000 cars a year here.
Elon Musk is a master of hype. Here is his latest Tweet: “Major new Tesla product line – not a car – will be unveiled at our Hawthorne Design Studio on Thurs 8 PM April 30.” Let the speculation begin!
Mazda has announced that its all-new 2016 MX-5 Miata will carry a starting price of $24,915 in the entry-level Sport trim. It will launch this summer in Sport, Club and Grand Touring editions. In addition to new exterior styling, the Miata will feature for the first time a six speed manual transmission LED headlights, USB audio input, Bluetooth phone and audio streaming, a leather wrapped shift knob and power door locks. It will cost $865 extra to have the car delivered in Alaska.
Only 17 percent of the 4,000 people surveyed for Autotrader prefer the current car buying process. The rest want significant changes, particularly in the test drive, deal structuring, financing paper work and service phases. Eighty-eight percent say they will not buy a car without test driving it first and they would prefer the sales person remain behind. They would also like to test multiple vehicles across brands in a single place. Most would prefer much of the negotiating and financing be carried out on line and not at the dealer’s showroom.