Looking ahead, GM is optimistic. It anticipates improved results from all regions with growth in the U.S., China and Europe this year and said it is on track to meet its 2016 financial targets that would include a return to profitability in Europe. Further, it will increase capital expenditures to approximately $9 billion this year.
The Detroit News has the story of the top auto ads of the year as announced by the non-profit One Club. To see some of the winners, and it is fun viewing, go to:
One can’t think of auto ads without remembering the simple print ads that VW used in the 60’s to sell the Beetle.
In the awards department, the Hyundai Santa Fe was named “Family Car of the Year” by Cars.com. Fiat Chrysler captured four IHS Automotive Loyalty Awards for a record 14th consecutive year. The Jeep Grand Cherokee and Wrangler, Dodge Challenger and Chrysler Town & Country van were the winners. This is another awards program with many categories so you will see a number of automakers talking about their Loyalty Awards.
Fiat Chrysler head Sergio Marchionne said further mergers in the auto industry are inevitable. In an interview with Automotive News, he said automakers have been on a capital “drinking binge” that will stop with further consolidation. Marchionne said he is committed to building the Jeep Wrangler at the traditional plant in Toledo, if at all possible. And he predicted that Alfa will once again be a global force to be reckoned with.
Michelin wants you to know that its specially designed products will be the tires that roll along with some of the high performance cars introduced at the Detroit show. That will include the Ford GT, Cadillac CTS-V, and the Shelby GT350R Mustang.
To follow up an early article on Top Gear’s James May and his choices for cars that changed the world, I mentioned that his first choice would be announced later. It was the Corgi James Bond Aston Martin, meaning that it was not a car at all. Instead it was a model of the Aston that Bond drove in Goldfinger and it quickly became the best- selling toy of 1964 with its retractable machine guns, working ejector seat, rear bullet screen and telescopic riders.