Auto News for Oct. 15

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Audi has released a teaser photo of a concept car that it will unveil at the upcoming Los Angeles Auto Show, one that the company said launches “a new era of design.” It is the brainchild of Audi’s head of design Marc Lichte who was named to that post back in February. Until the auto show, that is all we know about the new Audi look.

Red Bull Frozen Rush 2015

They do more than ski at the delightful Sunday River Resort in Maine. Next year they will host the “Red Bull Frozen Rush” for the second year in a row. That’s where 900 horsepower trucks compete on a course filled with snow, of course, as well as slaloms, ice berms, snow covered jumps and steep slopes. Last year’s winner, Ricky Johnson, will be back and had a message for his rivals – “My a** is here, come kick it” The race will be held January 8-9th and broadcast on NBC. It is billed as the world’s only Pro4 off road truck race on snow.

CRV

Honda did some crowing this morning when the CR-V was named Motor Trend’s Sport Utility of the Year. The magazine said it was impressed with the CR-V’s responsive and efficient continuously variable transmission and sophisticated safety systems such as the Lane Keeping System. It competed against 18 other all-new or significantly updated SUV’s.

Honda F1 engine

Imagine popping one of these puppies into the Honda CR-Z? Honda has revealed the engine that it is developing for Formula One racing. While no horsepower figures were released, Honda said it should be ready for the start of F1 racing in six months.

A study by Frost & Sullivan concludes there are now more women than men on the road in this country and they are progressively dominating the car buying process. Fifty percent of women globally are dissatisfied with their vehicles and nearly 75 percent feel they are misunderstood by car makers. “As women become the dominant car buying segment, auto makers and suppliers need to change their product development strategy,” said Olivia Price-Walker, an F&S senior consultant.

It seems obvious on the face of it. GEICO said motorcycles riders wearing a helmet have a 29 percent better chance of surviving a crash than riders without one. Yet the insurance company said only 19 states, plus the District of Columbia, have mandatory helmet laws. Another 28 states have partial helmet laws that do not require adults to wear one, and three states have no laws or restrictions. They are Illinois, Iowa and New Hampshire. A federal safety agency said helmet use remained at 60 percent in 2013.

 

 

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