During World War II many GI’s fell in love with their bare bones Jeep. Who would have dreamed that decades later the Jeep brand would still be loved and in high demand. Sales rose 49 percent last month outpacing the hot selling Ram Pickups in the Chrysler family with sales up a robust 33 percent.
This echoed a sentiment seen virtually across the board last month with demand for Sport Utility Vehicles, Crossovers and trucks on the rise at the expense of auto sales.
Among the Detroit three, Chrysler said overall sales rose 20 percent while Ford posted a smaller .4 percent hike and GM said sales fell 1.2 percent.
Ford sales may rebound when the new 2015 F-150 pickup hits the market with its aluminum body. It said both Fusion and Escape sales set records last month.
GM said retail sales were lower but fleet sales rose last month with GMC sales up more than 10 percent. It forecast a “strong fall season” when two compact trucks hit the market – The Chevy Colorado and the GMC Canyon.
August was a good month for Toyota with sales up 6.3 percent and Nissan where 134,388 vehicles went out the door, and Nissan said that was a record number.
Volkswagen continued its case of the blues with sales off 12.8 percent.
But Subaru continues to hit them out of the park with August sales up 22 percent led by the Legacy, Forester and XV Crosstrek. Suby claims an all-time monthly sales record of 50,246 vehicles.
A few execs at Audi should be smiling this morning with its best month ever in this country. Sales rose 22.1 percent, the 44th consecutive month of record monthly sales. The A3, A4, allroad A5, and Q7, all posted sales gains.
Mazda said demand for the 6 sedan and the CX-5 helped drive sales 11.4 percent higher last month. It said August 2014 marked its best August since 2002.