July Auto Sales Wrap

Not all of July’s fireworks occurred on the Fourth! Automakers had a bang up month with sales up 9 percent overall and only Honda and VW posting slower results.

Among the Detroit three, Chrysler reported a 20 percent gain, Ford was 10 percent and GM sales rose 9 percent. Demand was hot for crossovers and Sport Utility Vehicles, and GM said that was particularly the case for its large and recently redesigned full size SUV’s such as Yukon and Escalade. Ford’s big SUV, the Expedition, was up 59 percent.

Thanks to strong demand for the Camry and Corolla Toyota rang up a 12 percent increase and Nissan was just a bit behind at 11 percent thanks to the Altima and Rogue.

Kia enjoyed a 7 percent hike in vehicles out the door, while its brother, Hyundai, was up 1.5 percent with a big gain for its Sonata brand.

A brand that is often overlooked in some summaries, Subaru, reported a hefty demand for its Forester, with overall sales up 27 percent last month.

Honda sales were held back by changes in its Acura lineup where it sold the remaining inventory of its TL and TSX models in preparation for the debut of the TLX.

Remaining the best-selling vehicle in all the land was the Ford F-150 while awaiting its metamorphosis to aluminum. Chevy’s Silverado was the second best seller while the Ram pickup was in fourth place.

Toyota’s Camry was the top selling car once again, followed by the Honda Accord, Toyota Corolla, Honda Civic and the Nissan Altima. Honda’s CR-V was the eighth best seller and Toyota had the ninth best seller in the RAV4.

Other tidbits:

  1. com believes last month was the best July for sales since 2006.

Sales incentives rose last month as dealers tried to clear out 2014 models as 2015 roll off the trucks even though the calendar as of this writing shows there are 152 days until millions gather in Times Square to freeze their butt off.

VW sales may have dropped, but Audi reported a nearly 12 percent sales escalation and the 43rd consecutive month of record U.S. sales.

BMW sales on these shores rose 7.4 percent, that is BMW and Mini combined. Bimmer also sold 6.5 percent more motorcycles.

Average transaction prices rose again, thanks to increased demand for more luxury vehicles. And experts said part of the sales bubble for SUV’s was stable gas prices.


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